Thomas Sabo:
A Journey of Success with Brand Digital
Client Overview
- Client: Thomas Sabo
- Industry: Jewelry
- Platforms: Meta (Facebook and Instagram)
Campaign Overview
To boost holiday sales and increase brand awareness, Thomas Sabo partnered with our digital marketing agency to run a targeted Christmas promotion on Meta platforms. The campaign offered a free charm bracelet for every purchase over $179.
Campaign Objectives
- Increase brand awareness and reach a broader audience.
- Drive traffic to the Thomas Sabo website.
- Boost sales during the holiday season.
- Engage potential customers with an attractive promotion.
Strategy
- Creative Development: We designed eye-catching and festive ad creatives showcasing the charm bracelet and promoting the special offer.
- Target Audience: We targeted jewelry enthusiasts, holiday shoppers, and Thomas Sabo’s existing customer base.
- Ad Placement: Ads were strategically placed on both Facebook and Instagram to maximize reach and engagement.
- Budget Allocation: A total of $4,400 was allocated for the three-week campaign.
Results
- People Reached: 369,489
- Impressions: 774,118
- Link Clicks: 8,831
- Sales Generated: $9,489
Campaign Performance
- Reach and Impressions: The campaign successfully reached over 369,000 people and generated more than 774,000 impressions, significantly increasing brand visibility during the critical holiday shopping period.
- Engagement: With 8,831 link clicks, the campaign effectively drove traffic to the Thomas Sabo website, highlighting the promotion and leading to increased customer engagement.
- Sales: The promotion resulted in $9,489 in sales, surpassing the ad spend and demonstrating a strong return on investment.
Conclusion
The Christmas promotion campaign for Thomas Sabo on Meta platforms was a resounding success. By combining targeted advertising, compelling creatives, and a valuable offer, we were able to achieve significant reach, engagement, and sales growth. This case study showcases the effectiveness of strategic social media advertising in the jewelry industry and underscores the potential for future campaigns to drive even greater results.
