Case study — Dr. Nabil Fanous

From 9,200 to 71,200 followers in fifteen months.

A multi-platform social strategy built to position Dr. Fanous as a leading expert in plastic surgery through valuable, consistent content — measured from February 2023 to May 2024, with growth still compounding today.

27,000

Instagram followers today

+37,400

TikTok followers

+12,900

Facebook followers

15 mo.

Campaign window

Client

Dr. Nabil Fanous

Industry

Plastic surgery

Platforms

Instagram, TikTok & Facebook

Agency

Brand Digital, Montreal

Dr. Nabil Fanous

Objectives

  • Increase followers on Instagram, TikTok and Facebook.
  • Enhance engagement and reach on all social media channels.
  • Position Dr. Fanous as a leading expert in plastic surgery through valuable and consistent content.

Strategy

To achieve these objectives, we implemented a multi-faceted social media strategy that included:

  • Content CreationHigh-quality, informative and engaging posts showcasing Dr. Fanous's expertise, patient testimonials, before-and-after transformations, and educational videos.
  • ConsistencyRegular posting schedules tailored to each platform to maintain audience interest and engagement.
  • EngagementProactive interaction with followers, responding to comments and messages, and participating in relevant conversations.

Results

The implementation of our strategy yielded remarkable results from February 2023 to May 2024:

  • InstagramFollowers increased from 5,800 to 17,500 during the fifteen-month window — and have kept climbing since, passing 27,000 today.
  • TikTokFollowers skyrocketed from 300 to 37,700, a staggering growth of +37,400 followers.
  • FacebookFollowers grew from 3,100 to 16,000, showing an increase of +12,900 followers.

Platform analysis

  • InstagramThe visual nature of Instagram allowed us to showcase high-quality images and short videos of Dr. Fanous's work. By leveraging Stories and longer-form content, we maintained a dynamic and engaging presence.
  • TikTokGiven the platform's popularity for short, engaging videos, we focused on content that was both informative and entertaining. Dr. Fanous's expertise was highlighted through educational snippets, trends and patient success stories.
  • FacebookA mix of detailed posts, live Q&A sessions and patient testimonials helped create a community feel, while longer posts and links drove traffic to the website.

Conclusion

The concerted effort across multiple social media platforms significantly amplified Dr. Nabil Fanous's online presence, establishing him as a trusted and prominent figure in the field of plastic surgery.

The impressive follower growth across Instagram, TikTok and Facebook is a testament to the effectiveness of our tailored social media strategy.

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