Case study — Dr. Nabil Fanous
From 9,200 to 71,200 followers in fifteen months.
A multi-platform social strategy built to position Dr. Fanous as a leading expert in plastic surgery through valuable, consistent content — measured from February 2023 to May 2024, with growth still compounding today.
27,000
Instagram followers today
+37,400
TikTok followers
+12,900
Facebook followers
15 mo.
Campaign window
Client
Dr. Nabil Fanous
Industry
Plastic surgery
Platforms
Instagram, TikTok & Facebook
Agency
Brand Digital, Montreal

Objectives
- Increase followers on Instagram, TikTok and Facebook.
- Enhance engagement and reach on all social media channels.
- Position Dr. Fanous as a leading expert in plastic surgery through valuable and consistent content.
Strategy
To achieve these objectives, we implemented a multi-faceted social media strategy that included:
- Content CreationHigh-quality, informative and engaging posts showcasing Dr. Fanous's expertise, patient testimonials, before-and-after transformations, and educational videos.
- ConsistencyRegular posting schedules tailored to each platform to maintain audience interest and engagement.
- EngagementProactive interaction with followers, responding to comments and messages, and participating in relevant conversations.
Results
The implementation of our strategy yielded remarkable results from February 2023 to May 2024:
- InstagramFollowers increased from 5,800 to 17,500 during the fifteen-month window — and have kept climbing since, passing 27,000 today.
- TikTokFollowers skyrocketed from 300 to 37,700, a staggering growth of +37,400 followers.
- FacebookFollowers grew from 3,100 to 16,000, showing an increase of +12,900 followers.
Platform analysis
- InstagramThe visual nature of Instagram allowed us to showcase high-quality images and short videos of Dr. Fanous's work. By leveraging Stories and longer-form content, we maintained a dynamic and engaging presence.
- TikTokGiven the platform's popularity for short, engaging videos, we focused on content that was both informative and entertaining. Dr. Fanous's expertise was highlighted through educational snippets, trends and patient success stories.
- FacebookA mix of detailed posts, live Q&A sessions and patient testimonials helped create a community feel, while longer posts and links drove traffic to the website.
Conclusion
The concerted effort across multiple social media platforms significantly amplified Dr. Nabil Fanous's online presence, establishing him as a trusted and prominent figure in the field of plastic surgery.
The impressive follower growth across Instagram, TikTok and Facebook is a testament to the effectiveness of our tailored social media strategy.
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