From launch to 3,000+ tickets sold in less than 30 days.

FUNDA Expo 2026 needed to rapidly build awareness for its Montreal event, reach a highly targeted audience of gamers, collectors and pop-culture enthusiasts, and turn that attention into ticket sales.

With less than a month to generate momentum, Brand Digital developed and executed a social media strategy around one clear objective: create excitement around FUNDA Expo and convert digital attention into event attendance.

A high-frequency content campaign across Instagram and Facebook, combining promotional content, short-form video, event announcements and engaging creative designed to introduce FUNDA Expo to audiences beyond its existing following.

Rather than relying solely on the event's established community, the strategy prioritized discovery and reach — on Instagram, 92% of all views came from non-followers.

• ContentPosts, Reels and Stories built for discovery.
• Discovery157,708 unique Instagram viewers, 92% of views from non-followers.
• Engagement24,070 Instagram interactions.
• Intent9,772 profile visits and 1,417 bio link taps toward the ticketing journey.

In less than 30 days, the campaign supported more than 3,000 ticket sales for FUNDA Expo 2026, while FUNDA's social channels grew sharply:

• Instagram views1,500,980 — about 793K from posts, 504K from Reels and 175K from Stories.
• Audience+1,187 net new Instagram followers, an owned audience for future events.
• Facebook32,000 additional views and 991 engagements — roughly +9,000% views and +12,000% engagement versus the previous period.

3,000+ tickets. Less than 30 days. 1.5M+ Instagram views.

FUNDA Expo 2026 shows what happens when creative content, strategic distribution and a conversion-focused social strategy work together. Strategy. Content. Distribution. Conversion.